Links

The Links page is your main workspace. It shows each short address, its destination, click count, and current status.

Create a link

1. Select Create link.
2. Paste the complete destination address.
3. Choose a domain.
4. Enter a meaningful ending or leave the field empty.
5. Optionally add UTM parameters, tags, an expiration date, dynamic routing, or password protection.
6. Save the link.

Tip. A good ending is short and related to the content: summer-sale, menu, or event-2026. Do not include personal information.

Prepare a campaign link

UTM parameters

Open UTM beside the destination address and enter values manually or choose a saved template. This helps Analytics distinguish an email campaign from a social post or a poster QR code.

Tags

Assign one or more tags, such as “Spring campaign,” “Telegram,” or a client name. Selecting a tag in the list filters related links.

Expiration

Set a date and time when a campaign link should stop working. The link remains in your account after expiration, but visitors can no longer use it to reach the destination.

Important. Check your device time zone before creating a link with an exact expiration time.

Find a link

Use search, sorting, and filters for tags, domains, creation dates, and link status. New links appear above older ones by default.

Change or remove a link

• Edit — change the destination, domain, ending, tags, or expiration.
• Archive — remove it from the main list while preserving the link and its analytics.
• Delete — permanently remove the link and its related data.

Caution. Changing the domain or ending of a published link makes the old address stop working. Archiving is safer than deletion for a completed campaign.

To review the results for a specific link, select its click counter.