UTM templates

UTM parameters help identify the campaign and channel that brought a visitor. Templates save combinations you use often.

What the fields mean

• Source — where traffic comes from, such as newsletter or telegram.
• Medium — the channel type, such as email, social, or qr.
• Campaign — the campaign name.
• Term — an optional keyword or audience.
• Content — an optional ad variant, button, or placement.

Create and apply a template

1. Open UTM templates, select Create template, and save your values.
2. Open UTM while creating a link.
3. Choose the template, review the resulting destination address, and save the link.

Best practice. Agree on consistent spelling and capitalization. telegram, Telegram, and tg appear as separate values in Analytics.

Do not place names, phone numbers, or other personal data in UTM parameters. They become part of the address.